Only Losers Litter

Mole Valley District Council (MVDC) has re-launched its hard-hitting anti-littering publicity campaign ‘Only Losers Litter.’

The campaign, which first ran at the start of 2020, warns drivers that they could face a fine of up to £100 if they are caught dropping litter onto a road verge. In a play on the word ‘loser’, publicity features a driver throwing £10 notes out of a car as they would litter.

The previous campaign featured radio spots and Facebook, Instagram and Spotify adverts which collectively reached 233K of the target audience. There was also press coverage and local businesses displayed posters.

In this re-launch of the campaign, signs will be placed on roadside littering hotspots across Mole Valley. Messages will go out on MVDC’s social media platforms, website, news site and in its monthly enewsletter. MVDC will also seek coverage in the local media.

MVDC is publicising the easy-to-use facility to report littering online at www.molevalley.gov.uk/littering. This allows anyone who spots an offender littering in Mole Valley to share details about the offence and upload dashcam footage. MVDC’s Joint Enforcement Team will then investigate the incident.